Tuesday, January 29, 2008

They go China



A year ago Braunschweig´s Wolters brewery (german) nearly had to close down just before its 380th (!) birthday. The City and it´s people didn´t let that happen - it´s now a private brewery.

And that´s not all - they expand, Ingo pointed me to it!
Yesterday the first container with about 45 000 bottles of Wolters Pilsener Premium headed off to China - isn´t that weird? In 4 weeks they´re supposed to get there. It´s a rather small brewery with some 100-something people, too!

I love their ads - this is the one for winter - the lion really looks majestic, I think. Beautiful:



It says: "Wolters Pilsener - a taste you´re loyal to. Christmas-time is Wolters-time."

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