When Is The Best Anyways?

Saw this sign at our lille pharmacy, walked past, thought what...?, turned back to take a pic.

"Wohlfühl-Angebote for BEST AGER"
"Feel-good-offers for BEST AGER".
(Why, just why not "im besten Alter"??)

What kind of nonesense is this?

OK, now maybe the products give away what for a pharmacy are "best-agers".

Cause... when is the best age?
When you´re a kindy-kid you can´t wait for school to start, later for school to end, then to be of full age, it goes on and on, right?

What is the best age, 30-40?

I´m mid-fourty and happy and I don´t wanna step back cause I´d loose great things I encountered... but thinking I may have to work till 70+...

Anyhows, let´s zoom in what "best agers" are for a pharmacy, are you interested, too?
Let me tell you.. it did surprise me.

First product: a gel strong against.... head lice!
In the pic: A kid, maybe?

Next... Gingonin. To strenghten memory and concentration - shoot! I could´ve just needed that for the exam but I kinda read they mean "elderly"?

"Pearls & Dents"... is that for dentures?

Next row... more head lice... pic: older kid, parent???

Then... pain killers.

Something against dry eyes (hello, me again!).

High-calorie-drink to help you recover from severe sickness or when wounds don´t heal well.
Cancer-patients? Eldery? Obese?

Hm. On first glance I only saw the woman in the top picture who might be in her... well, who likely symolizes a retired person (yet working as a model, obviously).

And I was a tad... grumpy, thinking, oh, hey, not just yet another fake word for "old".
Like "forever young", "pro aging" and who knows what else such word-designers come up with - and likely just miss exactly their age group here in Germany cause many, like my Dad spent school days learning really the badly needed basics or hid in bunkers and hence speak no or very little English...

But, hey. This lille pharmacy where they really help and remember you, guess they mean to say that any age is the best age.
Do you read that into this as well?

Sometimes it´s better not to grumpily speed by, but stop and have a closer look and thought, right?
But how many actually do this and how many walk away grumpily at the guys after all?